Partnerships with Pride Life & Copenhagen 2021

We are willing to put the entire weight of the Pride movement behind you in getting your message out.

Pride Life Global is proud to be sponsor and publisher of the official guide to Copenhagen 2021,
the WorldPride & EuroGames celebrations which will take place in Copenhagen, Denmark, and Malmö, Sweden.

The Copenhagen 2021 Guide will provide a full schedule of all official events, interviews with key participants and performers, and tourist information on what to see in Copenhagen and Malmö.

The impact of Copenhagen 2021 will reach far beyond the ten days of the event, and will ensure that Copenhagen is known globally as the go-to destination for LGBTI+ travellers, somewhere where they are free to love and live however they choose. And Copenhagen 2021’s advocacy messages will set the scene for the future of LGBTI+ equality worldwide for many years to come.

Pride Life Global have a range of partnership and activation opportunities for Copenhagen 2021. To showcase your brand at the biggest event in the Pride calendar please speak to us about the opportunities available.

Together with our friends, allies and partners, we are proud to be in Copenhagen and Malmö celebrating Copenhagen 2021.

Stay safe. Stay happy. Stay included. Stay proud.

To advertise in the digital version of the guide please contact;

Welcome to Copenhagen 2021, the most significant LGBTI+ event in 2021 combining WorldPride, EuroGames, an eclectic arts and culture program, and the biggest ever LGBTI+ human rights forum. And #YouAreIncluded!


We’ve been named the best place to be LGBTI+ and we’ll bring that to life through our ten-day event from 12-22 August 2021.

Copenhagen 2021

For decades Denmark has been amongst the most progressive nations in the world for LGBTI+ equality. We decriminalised homosexuality in 1933. Gender confirmation surgery first took place here in 1951. We introduced anti-discrimination legislation in 1987 and two years later legalised same-sex partnerships. More recently, in 2014, we became the first country to allow a legal change of gender without requiring prior medical approval, and in 2017 were the first to remove being transgender from the list of mental illnesses. We know Denmark has further to go but equality and human rights are in our DNA.

Sweden is also known as one of the most progressive countries in the world for LGBTI+ rights. We decriminalised homosexuality in 1944. In 1972, Sweden became the first country in the world to legally allow sex reassignment surgery. Discrimination based on sexual orientation, gender identity and gender expression became illegal in 1987. More recently, in 2013, the requirement of sterilisation to change one’s legal gender was abolished. What makes Sweden one of the most LGBTI-friendly countries is that people continue to press for further improvements in LGBTI+ equality.



Twenty-five years after the first Copenhagen Pride, we will host WorldPride to celebrate and advocate for LGBTI+ equality worldwide. We’ll bring as many as 750,000 people to Copenhagen and Malmö (in Sweden, just a 20 minute journey across the iconic Øresund Bridge) for two Parades, signature parties, and opening and closing ceremonies at Rådhuspladsen – where that first civil partnership was celebrated back in 1989.



Six thousand athletes will join us to participate in the biggest EuroGames ever, with tournaments taking place in 29 different sports. Tournaments are open to spectators, and visitors can also take part in the ‘Sports to the People’ program of ‘drop-in’ sports including Drag Olympics, roller-skating, bicycle workshops and rainbow family sports.

The Sports Leader Conference will empower LGBTI+ sports groups to foster more inclusivity, and the Sports Village at Islands Brygge will be an open space for people to meet, engage in street sports, celebrate achievements and watch on big screens.