Pride Life, together with our global LGBTQ+ partners and influencers, is proud to announce the launch of the. Pride Life Certificate of Diversity Practices.
The Background
Goodbye Pinkwashing
Last year was a fantastic year for LGBTQ+ Prides not just here in the UK but throughout the world.
Obviously things have changed a lot since last year with many Prides being postponed, but it was great that so many corporate entities came out in 2019 and supported us on our individual Pride Days, waving rainbow flags with (literally) gay abandon at events all over the country and taking part and supporting our proud LGBTQ+ communities.
Yet, when the parade is over, many – but certainly not all – are nowhere to be seen, and the rainbow flags have been packed away back into the cobwebs of corporate closets until next year.
Support for the LGBTQ+ community is not just for one newsworthy day in the year. It’s not about “pink-washing” a product, and cynically squeezing more money out of a community which businesses and organisations forget and don’t even consider for the rest of the year. It’s about supporting the LGBTQ+ community for 365 days a year.
It’s with this in mind, that Pride Life, together with our global LGBTQ+ partners and influencers, is proud to announce the launch of the Pride Life Certificate of Diversity Practices.
Why Companies Certify
Increase the visibility and awareness of your brand, products and services amongst the LGBT+ community, and prove that you are a proactive, sincere and trail-blazing supporter of LGBT+ rights and inclusion to this extremely loyal market.
Being awarded the Pride Life Certificate of Diversity Practice will guarantee that you will attract and retain a talented and loyal workforce skilled at working in an inclusive and respectful manner with one another, their clients and the wider community.
The Pride Life Certificate of Diversity Practice will cement your reputation as a fervent supporter of LGBTQ+ rights, thereby earning the respect of this influential and high-spending community.
As an owner of the Pride Life Certificate of Diversity Practice, you will be promoting yourselves as a staunch supporter of LGBQ+ rights, as well as one of the leading advocates for diversity and inclusion in the business and commercial world at large.
How the Certificate of Diversity Practices is awarded
The seal will be awarded to businesses who can establish three things. In the spirit of simplicity and transparency it comes down to three criteria:
A Valid and Respected Product, Brand or Service
They respond respectfully with their LGBTQ+ customers and provide a product or service that is valid and addresses the requirements of the LGBTQ+ community
Committed to Inclusivity
D&I and engagement initiatives that embrace your values and ensures everyone feels part of the team. The Pride Life Certificate of Diversity Practices is the ultimate accreditation and is awarded to businesses that are truly deserving of the LGBTQ+ community and are genuinely amplifying Diversity & Inclusion policies both in the workplace and externally
Certification of the Pride Life Certificate of Diversity Practices
The Pride Life Certificate of Diversity Practices is awarded to businesses, organisations and Groups who have genuinely shown their full commitment towards LGBTQ+ rights, visibility both in the workplace and externally
What we can offer you
We are willing to put the entire weight of the Pride movement behind you in getting your message out.
To that end, we will use several methods of communication to deliver your message and maximise your full commitment to the LGBTQ+ community.
The individual Pride events are some of the most exciting events in the year and the most important as far as the LGBTQ+ community is concerned.
We understand that, considering how many Prides there are (at least 90 throughout the UK and thousands more globally), it can be a daunting task to deal with them. In light of this and thanks to our position as an umbrella organisation with decades of experience of Pride, we are happy to deal with individual Prides on your behalf. Subject to approval, we can also provide you with access to individual Pride events for sampling, branding and promotion.
What we can offer you
We are willing to put the entire weight of the Pride movement behind you in getting your message out.
To that end, we will use several methods of communication to deliver your message and maximise your full commitment to the LGBTQ+ community.
The individual Pride events are some of the most exciting events in the year and the most important as far as the LGBTQ+ community is concerned.
We understand that, considering how many Prides there are (at least 90 throughout the UK and thousands more globally), it can be a daunting task to deal with them. In light of this and thanks to our position as an umbrella organisation with decades of experience of Pride, we are happy to deal with individual Prides on your behalf. Subject to approval, we can also provide you with access to individual Pride events for sampling, branding and promotion.
Our Pride Life Global Certificate of Diversity Advocates
Our Advocates are committed to working every day for an inclusive and diverse society for LGBTQ+ people and their allies.
