To celebrate Pride Month in June 2021, cereal producers Kellogg’s will be producing a limited-edition Together With Pride cereal.
The cereal consists of berry-flavoured rainbow-coloured hearts, dusted with edible glitter.
The cartoon also features some popular Kellogg’s characters such as The Rice Krispies Kids and Tony the Tiger
The cereal is the product of a partnership with GLAAD (the Gay & Lesbian Alliance Against Defamation), and will be available for $3.99 from May.
Upon a customer uploading their receipt for a box of the Together With Pride cereal, Kellogg’s will donate $3 to GLAAD.
This is not the first time that Kellogg’s have partnered with GLAAD. In 2019 they created the All Together Cereal, including breakfast favourites such as Frosted Flakes, Rice Krispies and Corn Flakes.