The Danish toymaker Lego has released a LGBTQ+ set entitled Everyone is Awesome.
The collection consists of 11 figures in 11 different colours – the colours of the original rainbow flag plus blue, white and pink for the trans community and black and brown for those of non-Caucasian skin tones.
None of the figures is gender specific apart from one drag queen.
Designer Matthew Ashton told the Guardian that he hoped that the figures would send out a message of inclusivity to Lego fans.
“Growing up as an LGBTQ+ kid – being told what I should play with, how I should walk, how I should talk, what I should wear – the message I always got was that somehow I was ‘wrong’,” he told the newspaper.
“Trying to be someone I wasn’t was exhausting. I wish, as a kid, I had looked at the world and thought: ‘This is going to be OK, there’s a place for me.’ I wish I’d seen an inclusive statement that said ‘everyone is awesome’.”
Lego’s LGBTQ+ set will go on sale on 1 June, the first day of Pride month.